Content Marketing is King in Dentistry
When it comes to connecting with potential clients, content marketing is still king in the dental industry. Though you can certainly place ads on local radio and TV, doing so is expensive and does not always connect with people who need dental treatments and procedures. Alternatively, inbound marketing through online content forges meaningful connections with those who actively seek information about local dentists on the web. Let’s take a quick look at the most essential components of content marketing for dental professionals.
The Power of a Blog
Those looking for dental services will search Google and other search engines for local dentists. Most of these online sleuths will type in the word “dentist” or “orthodontist” and their city name, area code, zip code or another local identifier. If your practice has an active blog with localized keywords and the most common search terms used by those seeking dental treatment, online traffic will move in your direction.
The ideal keyword saturation rate
is between 1.5% and 3%.
This means keywords relevant to the dental industry and the local area should be added between one and three times for every 100 words. Continue to post helpful and informative content to your blog at least once every week or two and Google will reward you with a higher search engine ranking, ultimately making it that much easier to connect with new patients.
The Power of a Blog
Those looking for dental services will search Google and other search engines for local dentists. Most of these online sleuths will type in the word “dentist” or “orthodontist” and their city name, area code, zip code or another local identifier. If your practice has an active blog with localized keywords and the most common search terms used by those seeking dental treatment, online traffic will move in your direction.
The ideal keyword saturation rate
is between 1.5% and 3%.
This means keywords relevant to the dental industry and the local area should be added between one and three times for every 100 words. Continue to post helpful and informative content to your blog at least once every week or two and Google will reward you with a higher search engine ranking, ultimately making it that much easier to connect with new patients.
Email Marketing
Wouldn’t it be nice if you could directly send messages to prospective and current patients whenever desired? You can do exactly that with strategic inbound marketing.
Encourage potential and current patients to
sign up for your email marketing list.
Then regularly transmit messages once every few weeks or once per month and you will generate that much more interest in your services. In fact, it even makes sense to provide positive reinforcement in the form of a free eBook, a services discount or even a free toothbrush to encourage prospects to add their name and contact information to your email newsletter list.
As long as your email marketing newsletter provides readers with interesting information such as writeups about advancements in dental technology, improvements at your practice or information pertaining to dental health, your readers will be engaged and continue to read your messages.
Email Marketing
Wouldn’t it be nice if you could directly send messages to prospective and current patients whenever desired? You can do exactly that with strategic inbound marketing. Encourage potential and current patients to sign up for your email marketing list.Then regularly transmit messages once every few weeks or once per month and you will generate that much more interest in your services. In fact, it even makes sense to provide positive reinforcement in the form of a free eBook, a services discount or even a free toothbrush to encourage prospects to add their name and contact information to your email newsletter list. As long as your email marketing newsletter provides readers with interesting information such as write-ups about advancements in dental technology, improvements at your practice or information pertaining to dental health, your readers will be engaged and continue to read your messages.
Keep It Brief
When in doubt, err on the side of brevity as opposed to information overload. Most people are unwilling to read more than 600 to 800 words in a blog post, webpage or email newsletter. Break up large paragraphs into smaller sections to make it easier for your audience to digest the information. It will also help to mix in some images and embedded videos as some audience members lose interest after reading a couple paragraphs of text.
Keep It Brief
When in doubt, err on the side of brevity as opposed to information overload. Most people are unwilling to read more than 600 to 800 words in a blog post, webpage or email newsletter. Break up large paragraphs into smaller sections to make it easier for your audience to digest the information. It will also help to mix in some images and embedded videos as some audience members lose interest after reading a couple paragraphs of text.
Don’t Forget the Call-To-Action!
Add a call-to-action at the end of your blog posts, webpages and emails that encourages prospective patients to schedule an appointment at your practice. Your goal is to lead your patience to a specific action which is booking an appointment. A message with no direction is confusing so always have a clear call-to-action. Don’t forget to provide your practice’s phone number and email address, it will also help to include a clickable online form so those interested in your services can conveniently schedule an appointment without picking up the phone.
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