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Do Dentists Really Need an Email Newsletter?

Email newsletters have helped countless businesses connect with new clients and also reconnect with previous clients.  Though it is certainly true some of those on an email newsletter list will scroll right past email messages, plenty will open these messages and read, or at least skim through them. 


This is precisely why it makes sense for all businesses, including dental practices, to implement an email marketing campaign highlighted by a monthly newsletter.

Sending email to prospective and current clients can increase the likelihood  that they'll schedule an appointment.  Ideally, your email newsletter will be sent once every couple weeks or once per month.  This client outreach is a low-cost means of reinforcing your value proposition and reminding clients of why your practice is worthy of their hard-earned money. 


An email newsletter also expands your practice’s reach to even more patients.  As long as your email newsletter contains insightful information, you will find that acquiring and retaining clients through email marketing highly beneficial.  





Send an email every now and then and prospective clients as well as current clients will be that much more likely to schedule an appointment.  Ideally, your email newsletter will be sent once every couple weeks or once per month.  This client outreach is a low-cost means of reinforcing your value proposition and reminding clients of why your practice is worthy of their hard-earned money.


An email newsletter also expands your practice’s reach to even more patients.  As long as your email newsletter contains insightful information, you will find building a rapport with patients really is that much easier.




Send an email every now and then and prospective clients as well as current clients will be that much more likely to schedule an appointment.  Ideally, your email newsletter will be sent once every couple weeks or once per month.  This client outreach is a low-cost means of reinforcing your value proposition and reminding clients of why your practice is worthy of their hard-earned money. 

An email newsletter also expands your practice’s reach to even more patients.  As long as your email newsletter contains insightful information, you will find building a rapport with patients really is that much easier.

If you're implementing a new dental technology, offering a new dental treatment or are providing a price reduction, use your email newsletter to communicate the changes. 


Some examples include discussing how your practice is implementing the latest dental technology, providing credibility by highlighting awards earned by your dentist, and spotlighting the addition of new staff members. 


Even if you are simply sending an update about your practice, it is worth transmitting simply because the informative update will keep your practice at the forefront of your patients’ minds, making them that much more likely to schedule an appointment.

If you're implementing a new dental technology, offering a new dental treatment or are providing a price reduction, use your email newsletter to communicate the changes. 


Some examples include discussing how your practice is implementing the latest dental technology, providing credibility by highlighting awards earned by your dentist, and spotlighting the addition of new staff members. 


Even if you are simply sending an update about your practice, it is worth transmitting simply because the informative update will keep your practice at the forefront of your patients’ minds, making them that much more likely to schedule an appointment.

If you're implementing a new dental technology, offering a new dental treatment or are providing a price reduction, use your email newsletter to communicate the changes. 


Some examples include discussing how your practice is implementing the latest dental technology, providing credibility by highlighting awards earned by your dentist, and spotlighting the addition of new staff members. 

Even if you are simply sending an update about your practice, it is worth transmitting simply because the informative update will keep your practice at the forefront of your patients’ minds, making them that much more likely to schedule an appointment.


To increase online business traffic, include links to your practice’s website on your social media accounts, blogs and email newsletters.  


Reinforce your practice’s value and legitimacy by providing email newsletter recipients with educational, helpful and intriguing information.  









To increase online business traffic, include links to your practice’s website on your social media accounts, blogs and email newsletters.  


Reinforce your practice’s value and legitimacy by providing email newsletter recipients with educational, helpful and intriguing information.  





Some patients will skip their six-month dental appointment, try out a new dentist or simply forget that they were scheduled to visit with your practice.  This is precisely why it is in your interest to send an email newsletter to those who have already visited your office in the past as well as those who might be interested in trying out your dental practice. 

Sending an email newsletter once every couple weeks or once each month will remind your patients of your services. It's imperative that your provide helpful and intriguing content such as the importance of a routine dental cleaning. By providing quality email content, your patients will be more likely to remember your practice and schedule another appointment. 



Some patients will skip their six-month dental appointment, try out a new dentist or simply forget that they were scheduled to visit with your practice.  This is precisely why it is in your interest to send an email newsletter to those who have already visited your office in the past as well as those who might be interested in trying out your dental practice. 


Sending an email newsletter once every couple weeks or once each month will remind your patients of your services. It's imperative that your provide helpful and intriguing content such as the importance of a routine dental cleaning. By providing quality email content, your patients will be more likely to remember your practice and schedule another appointment. 

Some patients will skip their six-month dental appointment, try out a new dentist or simply forget that they were scheduled to visit with your practice.  This is precisely why it is in your interest to send an email newsletter to those who have already visited your office in the past as well as those who might be interested in trying out your dental practice. 


Sending an email newsletter once every couple weeks or once each month will remind your patients of your services. It's imperative that your provide helpful and intriguing content such as the importance of a routine dental cleaning. By providing quality email content, your patients will be more likely to remember your practice and schedule another appointment. 

There are plenty of email marketing platforms that analyze the response to your email marketing campaign as well as the efficiency and progression of the campaign.  By studying the analytics pertaining to your dental practice’s email marketing efforts, you will obtain valuable insight into your audience’s behavior, tendencies and preferences and ultimately boost conversions at the bottom of your sales funnel.



There are plenty of email marketing platforms that analyze the response to your email marketing campaign as well as the efficiency and progression of the campaign.  By studying the analytics pertaining to your dental practice’s email marketing efforts, you will obtain valuable insight into your audience’s behavior, tendencies and preferences and ultimately boost conversions at the bottom of your sales funnel.






There are plenty of email marketing platforms that analyze the response to your email marketing campaign as well as the efficiency and progression of the campaign.  By studying the analytics pertaining to your dental practice’s email marketing efforts, you will obtain valuable insight into your audience’s behavior, tendencies and preferences and ultimately boost conversions at the bottom of your sales funnel.


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July 12, 2021

Ultra Light Optics™

7200 Hazard Ave, Westminster, CA 92683

www.ultralightoptics.com

(323) 316-4514

customerservice@ultralightoptics.com

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