Outbound Marketing Vs. Inbound Marketing
Connecting with new patients through conventional outbound advertising is proving increasingly difficult as time progresses. Patients on the prowl for dental cleanings, exams, treatments and procedures are shifting to the internet.
Though traditional outbound advertising on the radio, TV, magazines, newspapers and through other conventional mediums has the potential to work, inbound marketing is that much more effective.
People in need of dental cleanings, exams, restorations or treatments search Google or another search engine to find the best dentists in the area. These online searchers are likely to skim through a page or two of the results and click a couple of the links to read reviews, check out dental practice websites and eventually schedule an appointment.
This is precisely why inbound marketing that boosts your practices’ search engine optimization (SEO) is so valuable. Inbound marketing campaigns drive internet traffic to every aspect of your practice’s overarching online footprint, moving prospects to the top of the sales funnel and down through it with the use of high-quality content and calls-to-action.
A large part of the appeal of inbound marketing SEO campaigns is they help connect your practice to those who are actively searching for dentists in the area. Boost your SEO through inbound marketing and your practice’s website will ascend the results pages, gaining online visibility and moving that many more patients in your direction.
These individuals are proactively seeking dental treatment so they are that much more likely to pick up the phone or fill out an online contact form to schedule an appointment.
A large part of the appeal of inbound marketing SEO campaigns is they help connect your practice to those who are actively searching for dentists in the area. Boost your SEO through inbound marketing and your practice’s website will ascend the results pages, gaining online visibility and moving that many more patients in your direction. These individuals are proactively seeking dental treatment so they are that much more likely to pick up the phone or fill out an online contact form to schedule an appointment.
Alternatively, a conventional outbound marketing campaign that uses billboard ads or other traditional ads will certainly be seen by the masses yet many of those individuals are happy with their current dentist. Such prospects will not need dental treatment for another three to six months. By that point, the target patient might have forgotten the name of your practice after one-time exposure to the traditional outbound ad.
A large part of the appeal of inbound marketing SEO campaigns is they help connect your practice to those who are actively searching for dentists in the area. Boost your SEO through inbound marketing and your practice’s website will ascend the results pages, gaining online visibility and moving that many more patients in your direction.
These individuals are proactively seeking dental treatment so they are that much more likely to pick up the phone or fill out an online contact form to schedule an appointment.
Alternatively, a conventional outbound marketing campaign that uses billboard ads or other traditional ads will certainly be seen by the masses yet many of those individuals are happy with their current dentist. Such prospects will not need dental treatment for another three to six months. By that point, the target patient might have forgotten the name of your practice after one-time exposure to the traditional outbound ad.
Alternatively, a conventional outbound marketing campaign that uses billboard ads or other traditional ads will certainly be seen by the masses yet many of those individuals are happy with their current dentist. Such prospects will not need dental treatment for another three to six months. By that point, the target patient might have forgotten the name of your practice after one-time exposure to the traditional outbound ad.
Supplement your dental practice’s inbound marketing with strategic outbound marketing and you might find both prove effective. After all, some people do not use the internet or social media so they are not exposed to inbound marketing.
Strategically advertise to the general public with conventional outbound advertisements and those who don’t use the internet will still be within your sphere of influence. There is also the potential for your inbound marketing and outbound marketing campaigns to reinforce one another.
Supplement your dental practice’s inbound marketing with strategic outbound marketing and you might find both prove effective. After all, some people do not use the internet or social media so they are not exposed to inbound marketing.
As an example, if someone sees one of your outbound ads on local TV or radio then later conducts an online search for local dentists in the area and spots your practice’s name in the results, he or she will be that much more likely to click on over to your practice’s landing page.
Strategically advertise to the general public with conventional outbound advertisements and those who don’t use the internet will still be within your sphere of influence. There is also the potential for your inbound marketing and outbound marketing campaigns to reinforce one another.
As an example, if someone sees one of your outbound ads on local TV or radio then later conducts an online search for local dentists in the area and spots your practice’s name in the results, he or she will be that much more likely to click on over to your practice’s landing page.
Strategically advertise to the general public with conventional outbound advertisements and those who don’t use the internet will still be within your sphere of influence. There is also the potential for your inbound marketing and outbound marketing campaigns to reinforce one another.
As an example, if someone sees one of your outbound ads on local TV or radio then later conducts an online search for local dentists in the area and spots your practice’s name in the results, he or she will be that much more likely to click on over to your practice’s landing page.
Do some marketing experimenting by altering the money, time and effort invested in both inbound and outbound marketing. Crunch the numbers and you will likely find inbound marketing makes a significantly greater impact on your online traffic and subsequent conversions than outbound marketing. Continue to refine your overarching marketing strategy until you achieve the optimal balance between inbound and outbound marketing.
When in doubt, ask your patients how they heard about your practice. You will likely find inbound marketing served as the metaphorical bridge that connected prospects to your practice’s website, blog or social media page.
Do some marketing experimenting by altering the money, time and effort invested in both inbound and outbound marketing. Crunch the numbers and you will likely find inbound marketing makes a significantly greater impact on your online traffic and subsequent conversions than outbound marketing.
Do some marketing experimenting by altering the money, time and effort invested in both inbound and outbound marketing. Crunch the numbers and you will likely find inbound marketing makes a significantly greater impact on your online traffic and subsequent conversions than outbound marketing.
Continue to refine your overarching marketing strategy until you achieve the optimal balance between inbound and outbound marketing. When in doubt, ask your patients how they heard about your practice. You will likely find inbound marketing served as the metaphorical bridge that connected prospects to your practice’s website, blog or social media page.
Continue to refine your overarching marketing strategy until you achieve the optimal balance between inbound and outbound marketing. When in doubt, ask your patients how they heard about your practice.
You will likely find inbound marketing served as the metaphorical bridge that connected prospects to your practice’s website, blog or social media page.
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