By Dr. Anand, DDS
ultralightblogs@gmail.com
By Dr. Anand, DDS | ultralightblogs@gmail.com
Traditional dental offices are no longer a staple in the healthcare field. When you look at productive dental practices today, they act as a specialized area of medicine focused on preventative oral healthcare, cosmetic dentistry, and a symbol for wellness and confidence. As many offices are determined to give their patients a “wow” experience, they have to constantly appeal to existing patients and attract new ones.What marketing plan do you use to attain new patients? Most importantly, how can you keep that patient and have them refer you to others?
Social media has several benefits for dental professionals, as it is the number one marketing strategy to serve your patients’ needs and grow your practice. eMarketer, a well-known Internet research and analysis firm, reports that 65% of all Internet users between the ages of 18 and 24 consult the information, comments, and opinions available over the social networks before making a buying decision for any products or services. By dentists being active with social media platforms like Facebook, Instagram, TikTok, Youtube, and Twitter, they can easily connect to and appeal to patients.
Social media has several benefits for dental professionals, as it is the number one marketing strategy to serve your patients’ needs and grow your practice. eMarketer, a well-known Internet research and analysis firm, reports that 65% of all Internet users between the ages of 18 and 24 consult the information, comments, and opinions available over the social networks before making a buying decision for any products or services. By dentists being active with social media platforms like Facebook, Instagram, TikTok, Youtube, and Twitter, they can easily connect and appeal to patients.
Social media has several benefits for dental professionals, as it is the number one marketing strategy to serve your patients’ needs and grow your practice. eMarketer, a well-known Internet research and analysis firm, reports that 65% of all Internet users between the ages of 18 and 24 consult the information, comments, and opinions available over the social networks before making a buying decision for any products or services. By dentists being active with social media platforms like Facebook, Instagram, TikTok, Youtube, and Twitter, they can easily connect to and appeal to patients.
Practices and patients prefer social media because it is quick, easily-accessible by mobile devices, and cost-effective. Social media is even a platform of how dental offices can easily communicate with their patients, even during the Covid-19 pandemic. Using social media outlets, dental professionals were quickly able to update their patients, convey new protocols, and offer tele-dentistry as treatment.
It is nearly impossible to avoid social media and still succeed because most practices use it as a marketing tool to show a practice’s brand and culture. Social media not only helps build a practice by showing popularity in a localized demographic, it helps build an online presence that contributes to successful Search Engine Optimization (SEO). A well designed online presence using Facebook and Instagram shows you are prominent in the community and followers show you are a healthcare professional that people trust.
It is nearly impossible to avoid social media and still succeed because most practices use it as a marketing tool to show a practice’s brand and culture. Social media not only helps build a practice by showing popularity in a localized demographic, it helps build an online presence that contributes to successful Search Engine Optimization (SEO). A well designed online presence using Facebook and Instagram shows you are prominent in the community and followers show you are a healthcare professional that people trust.
Social media ad campaigns are wonderful because you can quickly reach thousands of people and target a specific demographic of your practice. If you choose to promote teeth whitening or dental implants, you can use a Facebook ad to target an age group and demographic looking specifically for those dental services.
Instagram boosts over 500 million daily active users. Having an active Instagram account allows you to interact with your patients by creating custom content related to your office updates, staff personality, and any special promotions. Many dentists post videos to help patients with oral healthcare tips and information they want quickly shared. Social media outlets like Instagram helps build a relationship as patients see changes to your practice despite only visiting 1-2 times per year.
Social media is excellent for networking and helping dentists connect with other healthcare professionals and learn about the newest dental conferences and technologies. When it comes to social media, you simply cannot do too much to attract new patients and help build a successful practice.
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